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THE JOURNAL | Letters From Fleur

The Eco Conscious Edit

Why Creating Clothing That's As Easy On The Environment As It Is To Wear, Comes Naturally To elarroyoenterprises. Fleur Explains All...

Champion of clothing for over 50s women, founder of Australian and New Zealand women's clothing label, L&F Fleur Richardson wears an eco-friendly cotton hemp blend blazer in vintage denim over a sustainable Tencel green pull-on shirt. Lightweight and breathable, these sustainable fashion tops and blazers are part of a commitment to sustainable fashion that also creates good clothes for peri-menopause and menopausal women.

Hey Lovely,

I’ve realised something… I’m age-ing.

Don’t get me wrong, I’m really grateful I get that chance!

But with that privilege comes changes to my body and its chemistry. I’m consistently getting a greater understanding and new appreciation for how I look and feel.

At this point, you might be asking, “Why is the founder of a fashion label sharing these quite personal details?”

Firstly, if we’ve met, you know I am on over-sharer!

BUT … the real reason is that these changes to my body are one of the many reasons elarroyoenterprises continue to commit to Sustainable and Natural fabrics as a core part of our tailored clothing range.

Let’s talk about our heroes …

1. Our Tencel tops—ELLIS, ARLEY, TERRY— have a clean curation process, which means more gentle on your skin and better for the environment in the creation phases.

2. The Xavier Blazer is recently released in our sustainable TEAL and FERN Cupro Tencel Linen— this one breathes WITH you and is a wardrobe staple that screams style with a conscience.

3. For those craving the classics, our Vintage Denim in Hemp Cotton offers timeless appeal with a modern, eco-friendly twist. Try the perfectly tailored DUTTON PANT or CULOTTE.

At elarroyoenterprises, we prove that it is possible to make beautiful things that last, just like your Nanna’s butter container from the 1960s!

Anyway, enjoy a look through our Eco Friendly Edit.

Until next month, I encourage you to be a conscious consumer.

We are all worth it,

xx

"...these changes to my body are one of the many reasons elarroyoenterprises continue to commit to Sustainable and Natural fabrics as a core part of our tailored clothing range."

- FLEUR RICHARDSON, CREATIVE DIRECTOR