Endless Summer Dressing
Your guide to the six standout dresses of the season. Embrace the essence of summer style as we explore the dresses that will keep you looking fresh, fabulous, and ready...
What makes good fashion? In a fast-paced industry that changes colour, style and size on seasonal cycles, it can be hard to tell! This ever-rolling ‘in with the new’ mentality piles on the pressure, not just for designers and fashion brands, but for consumers too. In an industry that perpetuates the need for newness and desire for more, it’s easy to get swept up in fashion's glossy promise.
While fashion trends may be the consequence of intense creativity at the highest echelons of the industry, the idealism of inspiration is too often lost in translation as fast fashion turns over idea after idea in pursuit of commercial profit.
It may be a thrill in the moment, to walk into a store and walk out again with a shiny, new piece of clothing without denting the bank balance. But, when you’ve got your garment home and pushed it to the back of your wardrobe because a) it doesn’t fit right, b)the fabric is cut poorly, or c) you can’t remember why high-shine silver spandex seemed like something you’d ever wear, the sugar coated ‘thrill’ quickly dissolves to leave a bad taste.
And when you’ve got relationships like that, you want them to last forever. Like a good marriage, a good investment piece will give you honeymoon joy, comfort when you want to feel at ease, certainty when you feel doubt, and that has the power to reignite love when you least expect it. Whether front of mind, or back of wardrobe, you want to know these pieces will stand the test of time and look just as good tomorrow and yonder as they do today. So with that in mind what are key styles you should be investing in?
Wrap dresses to wear anywhere and everywhere...
Remember, investment-worthy styles will outlive fashion. Look for good design, outstanding quality and brand values that leave a lasting impression and you'll be sure of a marriage made in heaven!
Explore New Arrivals
Your guide to the six standout dresses of the season. Embrace the essence of summer style as we explore the dresses that will keep you looking fresh, fabulous, and ready...
Knowing what to wear as a wedding guest can be tricky - there are so many options! Well, you’re in the right place, here’s what you need to know to style...
The party mood is upon us! With the launch of L&F's evening and event wear collection Up Late, we reveal the do's and don't's of how to dress for a cocktail dress...