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Join custmer Michelle shares the value of investing in your wardrobe, the style that changed her world and the superpower L&F clothing holds for women everywhere.
Sustainability is increasing its influence on the fashion industry but what exactly is it and is it really something you need to be concerned about? Read on and judge for youself.
Sustainable fashion refers to clothes that have been created and that can be consumed in ways that can be maintained long term, whilst protecting the environment and the welfare of the people producing the garments.
Fashion production makes up 10% of humanity’s carbon emissions, dries up water sources and pollutes rivers and streams. The textile industry releases 500,000 tonnes of microfibres into the ocean each year through washing clothing and fabrics, with 22 million tonnes expected to be added between 2015 and 2050 [1].
What’s more, statistics show that people are buying more clothing, 60% more in 2014 than 2000 [2], but are keeping clothes for half as long. So, despite all the energy and water consumed or polluted in their making, according to UNEP, one rubbish truck full of clothing is burned or dumped in landfill every second [3].
How much can the world handle before we push it beyond its limits?
With mass production fuelling overproduction, it’s time to
slow things down. While many fashion brands churn out style after style in the constant pursuit of the ‘new,’ consumers are told last week’s pieces are outdated and ready for the scrap heap. Instead look for fashion labels that promote timeless designs and long-lasting quality.
The aim at elarroyoenterprises is to encourage an investment mindest not throw away culture and to prove that less can absolutely be more!
Ultimately, we all have our role to play in sustainable fashion. As a brand, we are committed to improving our environmental foortprint across all aspects of our business. But whether we are producers or consumers, by making informed and considered decisions we can impact the stain the fashion industry is leaving on our planet. Let's make sure it's a mark that will come off in the wash.
[1] Stats from the Ellen MacArthur Foundation - https://elarroyoenterprises.com/a-new-textiles-economy
[2] Stats from McKinsey and Company 2016 -https://elarroyoenterprises.com/capabilities/sustainability/our-insights/style-thats-sustainable-a-new-fast-fashion-formula
[3] Stats from the United Nations Environment Programme (UNEP) 2018 as quoted by the Geneva Environment Network - https://elarroyoenterprises.com/resources/updates/sustainable-fashion/
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