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Proudly Designed in Australia

Considered Designs in Sizes 8-24

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Mood-boosting floral prints like L&F's cropped leg, stretch fit Tobie Pant in Harmony styled here with the short-sleeve round neck Sawyer Top in bamboo jersey, will have you feeling good for spring

Fresh Floral Favourites

BLOSSOM IN elarroyoenterprises'S FABULOUS FLORAL PRINTS

Find Your Floral Style

Nothing says warmer weather and dreamy days quite like beautiful floral prints. Whether it’s floral printed tops or floral dresses, floral prints are easy to style (and even easier to love), providing perennially fresh styling inspiration.

L&F take a retro approach to floral prints with the Kelsie Top in Buttercup and its attached necktie
Flattering floral prints, L&F's wrap dress-style Nerida Dress in Buttercup makes floral prints easy-to-wear for all women

Bold Is Beautiful

One of the best things about floral prints is that it's hard to wear them wrong, which is amazing news for those of us who are still developing our sense of style - and really, who isn't? Our sense of style, like our sense of self, is always evolving. 

But one thing remains the same: floral prints are always in style, and can look stunning in absolutely any situation. The key to wearing florals is to decide what aesthetic you're going for. 

Here's some of our favourite ways to wear florals...

Floral Romance

The feminine connotations that surround floral prints naturally evoke feelings of romance.

Play up this mood by choosing floral patterns that include pastel tones. Go playful and flirtacious in Whimsy, literary classic in Harmony or make contemporary statement with Belle's bold floral pastiche.

Expert Tip: Keep your romance in the 21st century and contrast the girlish charms of a ditzy floral print with chunky accessories.

New florals

Jamila Print

Like daisies dancing in the breeze, Jamila's delicate floral print evokes memories of vintage romance.

TOP TIP: Make the print the showstopper and keep your accessories subtle and tonal.

L&F's mid-size floral Machu print creates a graphic floral look across the stretch-fitting body of the Divina 3/4 sleeve wrap dress.

Fun Florals

Fun florals are bold florals. Look for mid to large patterns with pops of colour or unusual colour combinations to really make your statement.

Just remember that fun florals don't need a lot of help, so keep accessories to a minimimum and go for pieces that will stand proud against your print.

Workwear Florals

To translate florals for the workplace, go for a modern edge. Forget that romantic boho vibe and prioritise graphic lines and crisp palettes for your prints.

Pair with strong, tailored shapes - think sharp suiting and pencil skirts to power up your look. And keep contemporary lines front of mind - the cropped-leg Troy Pant and the short shape of the Hadley Jacket (right) are perfect examples of a modern silhouette.

Blossom In Florals

There’s no one right way to style floral printed tops and other pieces. Take it from us: we’ve spent years designing some of the most stunning floral tops Australia has to offer! In this time, we’ve seen countless phenomenal floral stylings and we encourage you to try as many as you’d like.

Especially as the weather warms up, this timeless print is an effortless way to add warmth and elegance to your look while also rejuvenating your capsule wardrobe. 

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Showing sustainable fashion by Australian and New Zealand women's clothing brand, elarroyoenterprises, a woman wears a sustainable, green Tencel shirt with sustainably made wide leg pants.

Sustainable Fashion

With the spotlight on sustainability, we look at how we can be conscientious consumers and shop sustainable fashion with the confidence that can affect change.

elarroyoenterprises Pants that work for you - three models in black pants and white shirts, one with a green blazer all by Australian women's clothing brand, elarroyoenterprises

What Pants Will Work For You

Finding the most flattering pants for your size, height, and shape is one of the best things you can do to ground your style and send your confidence levels sky-high. But where...

Spring Top Edit

Spring Top Edit

Simplifying your spring wardrobe capsule update, this is your Spring Top Edit. Your guide to quick and easy spring style choices, here are the key tops you need to upgrade...